News & Blog

The Hello Kitty-inspired Tamagotchi Uni Sanrio characters device — red and pink, ribbons, milky-red band — launched July 13, 2024, and brought Sanrio Puroland into the Tamaverse.

A look at the current Wi-Fi-era Tamagotchi Uni line — including the premium Aurora Pink and Prism White Limited colorways from late 2025 — and how it builds on the Sanrio and festival drops of 2024.

Bandai marks 30 years of Tamagotchi in 2026 with fresh Original designs, new partnerships, and a MINISO Times Square takeover.

CASETiFY and Tamagotchi team up for a Y2K capsule of phone cases, straps, and accessories made for grown-up virtual pet fans.

Tamagotchi Paradise's new Neon Planets model adds galaxy-scale care, planet-switching, 60+ new items, and Tamas drawn from three decades of history.

For Tamagotchi's 30th birthday, Bandai shrinks the virtual pet into a finger-worn ring: 28mm tall, 30 characters, ¥7,700.

Bandai's anniversary gag claims Tamagotchi may be 3,000 years old, not 30, and it is celebrating with a Harajuku festival and a Neon Planets device.

Deka Tamagotchi comes home: My Lab Tamagotchi lands November 7 as Neon Planets expands Paradise on November 21.

Featured Retro-Autumn drop: Neon Planets adds a Tama Galaxy and lets you raise classic Tamas on a color screen. Out November 21.

Tamagotchi Uni has been praised monthly with free content since March. Here's the whole machine behind those 16-character codes.

A home-size version of Bandai's Lab Tama kiosk: 150+ characters, 20+ mini-games, crafting, and Paradise sync — ¥9,900 from November 7.

Bandai Namco opens its first dedicated Tamagotchi shop in the UK on 6 November, taking over 60 Broadwick Street in Soho with two exclusive shells.

Bandai's first home-size deka Tamagotchi since 2010 arrives November 7 with 150+ characters, lab research, and Paradise item transfer.

The 30th-anniversary nano raises Mametchi through every era of his life — and lands in North America and Australia this November.

Britain finally gets its own dedicated Tamagotchi shop: a Soho pop-up with exclusive shells and London merch, opening 6 November.

PUMA and Tamagotchi team up for the 30th anniversary: Speedcat sneakers, apparel, and a mini bag land in Japan on November 13.

A month-long Roblox event carries Tamagotchi's 30th birthday from Harajuku to Times Square — and to fans who can't be there.

After the 90s keychain boom, Tamagotchi all but vanished from schoolyards — until the revival that followed. A look at the quiet years.

A look back at the original 1996 Tamagotchi — the egg-shaped keychain pet that started it all, and the handshake-trend it created among kids.

The real basics of keeping your pixel pet alive: food, poop, discipline, medicine, and sleep — and why your care habits decide which character you raise.

Where to start following the Tamagotchi community on Instagram — the official accounts, the posts fans actually share, and the hashtags that tie it all together.

Egg to pet with nothing but HTML, CSS and JavaScript — one week, five stats, and a lot of localStorage.

Nostalgia, the kidult market, and the quiet comfort of caring for something small — why adults are adopting digital pets again.

Tamagotchi turns 30 in 2026, and the anniversary launches have turned a childhood toy into a serious collector's market.

Bandai's 2024 reissue of the Tamagotchi Connection brought back infrared linking. Here's why that 2004 classic still matters.

In 1998, Bandai drowned in returned Tamagotchi: 2.5 million units destroyed, a 6 billion yen loss, and a burial legend that won't die.

The Meets and On let pet genes pass to offspring, twist into new characters, and resurface generations later. A look at Bandai's strangest, warmest experiment.

Bandai's Mametchi Memories Nano Colorful drops the collab partners to raise one hero across 30 years of Tamagotchi history.

From iD accessory to crossover engine: the little Nano has spawned more versions than any other Tamagotchi device.

In 1999 Bandai scrapped 2.5 million unsold Tamagotchi and took a six billion yen loss. How the 1998 crash shaped the pet we know today.

The first Tamagotchi was supposed to be a watch. Twenty-five years later, the Japan-only Smart finally made the name literal.

The 2004 Tamagotchi Connection taught virtual pets to talk, marry, and raise families. Bandai revived it in 2024 — and it's still the best place to start.

The keychain pet that turns 30 this November began as a wristwatch idea sparked by a TV ad — and won its makers an Ig Nobel Prize.

Psychologists gave our bond with pixel pets a real name: the Tamagotchi effect. Here's the research behind why a keychain egg stole so many hearts.

A desk-sized Tamagotchi that lures 150+ characters into your research log, simulates 300,000-plus breeding combos, and hands items to your Paradise.

From a Cornish pet cemetery to a German memorial wall, the tender history of mourning a pocket-sized pixel pet.